Festival 'Transformation', Zheleznogorsk
Corporation, Zheleznogorsk, 2025
Context
Zheleznogorsk, a metallurgy city, needed a cultural identity.
What we did
We made the festival an ecosystem of culture and industry.
Result
7 contracts for local artists and a networking hub.
- 7 contracts for local artists
- 3 bands performed in the city for the first time
- 3 art works in the urban environment
Risks we removed
- City administration, business and artists worked in one networking hub and made decisions together
- Local artists got contracts, so the city accepted the festival as its own
- The iron ore mosaic uses local material and is tied to the city's history
About the project
The theme 'Attraction' explores the power of art to unite. The festival transforms the city into a magnetic field of creativity. Transformation is not just a festival, but an ecosystem connecting culture and industry, forming a new point of attraction for the region.
Details
Misha Most created a three-dimensional sculptural canvas based on the city's flora and fauna. Mila Khatsuk and Darya Nazarova made a mosaic from iron ore. KOSh led a sticker-bombing masterclass. Dan Subbotkin presented the installation 'Nest'. In the 'Horizon of the Future' laboratory, local artists created projects about memory, technology and digital culture.
Outcomes
Local artists received 7 contracts. For the first time, 'Svidanie', nttrl and Discours Synthétique performed in the city. Networking hub united artists, business and administration.
Client. Metalloinvest