Development Strategy for Nikola-Lenivets Art Park

Development, Kaluga Region, 2023

Context

The art park needed to move from territory management to a living cultural space.

What we did

We conducted research and developed a development strategy.

Result

A 3-year roadmap with investment priorities and audience metrics.

• 3 year roadmap
• 3 audience segments, residents, guests, locals

About the project

City Group MC owns and manages Nikola-Lenivets art park. The team needed to transition from a classic territory management model to a living cultural space with a distinct identity and program. FORMA Platform served as a strategic partner in developing the territory concept and public space programming.

Details

We conducted a comprehensive market and competitive analysis, both Russian and international. A product development strategy was chosen that preserves the existing audience while significantly expanding the value proposition. In-depth interviews with key stakeholders and consumer behavior analysis helped map unmet needs and growth points.

Outcomes

A 3-year roadmap for cultural programming and territory development was created, including investment priorities, partnership model and audience metrics.

Client. City Group MC, Nikola-Lenivets Art Park