Legato Construction, From Skatepark to Art Park Strategy
Urban Environment / Public Art / Subcultural Communities, Moscow, 2023
Context
A skatepark manufacturer wanted to become a cultural agent in urban space.
What we did
We developed a repositioning strategy and the concept of an art skatepark.
Result
A strategy for entering the urban cultural spaces market.
About the project
Legato Construction, one of Russia's leading skatepark manufacturers, approached us with a request that went far beyond an industry task. The company wanted to rethink its identity and position itself as a cultural agent in urban space, not just an infrastructure contractor.
Details
The starting point was the observation that skate culture confirms daily, skaters repurpose regulated urban spaces into platforms for creativity and play. We proposed the concept of Russia's first skatepark as a total work of art.
Outcomes
A complete repositioning strategy was developed for entering the urban cultural spaces market. The Legato University concept was formed as an educational platform.
Client. Legato Construction