Environmental Transformation of Historic District, Kitay-Gorod
Development, Moscow, Kitay-Gorod, 2022
Context
A developer began a large project in the historic city center.
What we did
We developed an art research of the territory and a programme of interventions.
Result
A three-year roadmap for cultural programming with stakeholder formats.
- 3 years of cultural programming
About the project
One of Moscow's largest developers began implementing a large-scale project in the historic city center. The territory had high cultural potential but had remained closed and transitional for decades. The task was to create a new image of the district before construction began, through culture, not advertising.
Details
Instead of traditional developer communication, a model of empirical art research of the territory was proposed. A multi-level program of urban interventions was developed, including site-specific sound installations, immersive theater and neoclassical concerts in intimate spaces.
Outcomes
A three-year roadmap for cultural programming of the territory was developed with audience group breakdowns. Stakeholder engagement formats were created. Communication strategy and monetization model through b2b networking proposed.
Client. MR Group