FORMA Festival

Performing Arts / New Media, Moscow, 2011, н.в.

Context

An experimental festival needed strategic development.

What we did

We shifted the format from concerts to environmental practices and residencies.

Result

FORMA became an assembly point for experimental art.

• 2011 founded
• 4 stages in the programme

About the project

Founded in 2011 as a cultural platform and space for disciplinary synthesis, where music, theater, performance, visual art and new media exist as a single organism. Strategic development of an experimental art platform.

Details

The strategy is built on multidisciplinarity and site-specificity. The program moves away from concert format toward environmental practices, interactive installations and living sculptures. The festival functions as an ecosystem of parallel tracks, Main Stage, New Music Stage, Theater and Experimental stages.

Outcomes

FORMA became an assembly point for experimental art, forming its own audience. The festival introduced new formats and names that became part of the cultural context. Yuri Kassin, founder-curator, culturologist, Golden Mask award laureate.

Client. FORMA Festival